Showing posts with label Swamp pop. Show all posts
Showing posts with label Swamp pop. Show all posts

Monday, May 16, 2022

State of the Genre: Swamp Pop Music in the 21st Century

I thank John Broven, C. C. Adcock, Yvette Landry, and Count D. for proofing the below essay in whole or part and offering their insights.


In early August 2021 local media outlets reported that a south Louisiana musical landmark, the Southern Club in Opelousas, had collapsed — putting an end to occasional efforts to preserve the 72-year-old structure as a historical landmark. A month later, swamp pop pioneer Warren Storm died at age 84, having played music almost right up to the end. Indeed, after his death I spotted an Internet ad promoting a show that, had Storm lived, he would have played the very next weekend. A music journalist once quoted Storm as declaring (in what source, I can’t remember), “They’ll have to pry the drumsticks from my cold, dead hands.”(1)


Warren Storm's obituary.
Source: www.theadvocate.com


These two unfortunate events, along with the previous year’s death of my father, swamp pop entertainer Rod Bernard, underscored for me how many first-generation swamp pop performers had passed away since the early 1990s when I interviewed them for my book Swamp Pop: Cajun and Creole Rhythm and Blues (University Press of Mississippi, 1996).(2)



At that time about thirty years ago practically all the major swamp pop originators were still alive — and one, Huey “Cookie” Thierry (of Cookie and the Cupcakes), had seemingly sprung back from the dead. Wrongly believed to have been killed years earlier in a southern California automobile accident, he reappeared in south Louisiana after a twenty-seven-year absence, and just in time for me to interview him for my study. (Five years later he really did pass away at age 61.)

Of the numerous swamp pop artists I interviewed for my book, I count seventeen who have gone to “that big Yesterday’s Lounge in the sky,” as south Louisiana performer C. C. Adcock quipped in a tribute to Storm, his one-time Lil’ Band o’ Gold drummer-vocalist. Those deceased swamp poppers — besides Storm and Dad — include Bobby Charles, Joe Barry, Van Broussard, John Fred, Lil’ Bob, Little Alfred, Clint West, Phil Phillips, and both King Karl and his musical partner Guitar Gable. This list includes only the major lead vocalists and bandleaders, not the many backing musicians, producers, promotors, club owners, and deejays I interviewed who are no longer living — among them producers and record men J. D. Miller, Lee Laverge, and Eddie Shuler, club owner Lionel “Chick” Vidrine, and deejay Buddy King, to name a few. (I should not omit music writer Larry Benicewicz of Baltimore, a swamp pop admirer who documented the sound by interviewing and photographing many of its artists for Bluesrag magazine.)

So how is the swamp pop genre doing today, some six decades after its heyday, with so many fewer of its original music makers?


An early swamp pop record
in 78 RPM format, 1955.


That heyday spanned roughly 1958 to 1964, ending when the Beatles and other British Invasion acts blindsided the pop music world. Those six years comprised an era when swamp pop (which did not yet bear that name) was not “oldies” music, but a new, youthful, cutting-edge rhythm and blues (or just as easily “rock ‘n’ roll”) idiom made by teenaged Cajuns and black or mixed-race Creoles — a multiracial musical idiom born amid (and despite) the racial segregation of the post-World War II-era South. As I described or attempted to define the sound in my book about the genre:

I consider swamp pop to be a rhythm and blues hybrid that is influenced mainly by New Orleans rhythm and blues, country and western, and Cajun and black Creole music, and that is indigenous to southeast Texas and the [22-parish] Acadiana region of south Louisiana.(3)

I also observed in that book, “Swamp poppers are appearing in public on increasingly fewer occasions. . . .” and noted that “swamp pop — still rarely featured outside south Louisiana and southeast Texas nightclubs — has in recent years attracted only a handful of younger swamp pop artists. . . . “ As my father despaired, “I’m just a little afraid . . . that these beautiful songs might all die with us.”(4)

I’m pleased to say, however, that in my estimation swamp pop music is doing better than ever — or at least better than it’s done since its heyday fizzled out in 1964.


Swamp pop pioneers Cookie and the Cupcakes, ca. 1959.
Source: The Johnnie Allan Collection,
Center for Louisiana Studies,
University of Louisiana At Lafayette


A survey of some of the trends and events impacting the world of swamp pop — which does seem to constitute a “subculture” among those who make and consume the music — supports my contention: the state of swamp pop near the end of the first quarter of the 21st century is amazingly stable. The genre seems to be flourishing in its south Louisiana and southeast Texas homeland, though more so in some sections of the region than others. Specifically, swamp pop has become over the decades more popular on the east side of the Atchafalaya River than on the west. This is surprising, because historical evidence shows that swamp pop originated and developed on the west side of the Atchafalaya River, in south-central and southwest Louisiana, as well as in southeast Texas.


Louisiana map showing
east and west sides of the Atchafalaya River.


Why this shift from west to east happened, I don’t know, but I have encouraged more than one graduate student to consider it as a thesis or dissertation topic. (So far there have been no takers.)

Not only do the majority of today’s most ardent swamp pop fans seem to live east of the Atchafalaya River — say, from Morgan City toward the suburbs of New Orleans — but many of the most active, younger swamp pop musicians live or at least perform frequently in that region. Those artists include crowd favorites Don Rich (from Assumption Parish), known for local classics like "Throw Away The Key" and "Every Day Is A Holiday"; Damon Troy (originally from Lafayette Parish, now in Bridge City, Texas, near the Louisiana border), whose "Shoulda, Coulda, Woulda Loved You" has become a swamp pop standard; and Ryan Foret & Foret Tradition (Jefferson Parish), whose cover of "Tee Nah Nah," for instance, is now a staple of the genre. Yet the popularity of these musicians on local radio and local nightclub stages doesn’t entirely explain the status quo. Why do Cajuns and others east of the Atchafalaya regard the genre as so incredibly relevant to their lives? I wish I knew the answer.



In any event, swamp pop persists.

The ongoing swell of appreciation for the genre certainly owes something to the increasing availability of swamp pop music in digital formats. Although this trend began in the early 1990s, if not a bit earlier, it blossomed beginning in the mid- to late '90s. Notable releases include the Swamp Gold series, issued over several years in a series of eight CDs. Produced by Jin Records — a major player in the swamp pop business since the beginning — the Swamp Gold series spurred the Ville Platte company to issue other swamp pop "best-of" CD compilations. These included the Swamp Gold Country series (featuring swamp pop artists performing in a more rural vein), and the single-disk releases Swamp Pop Sweethearts, Swamp Gold: Louisiana Legends, and Swamp Gold: Merry Christmas Wishes to All.

Similarly, CSP Records of Texas, which had been making swamp pop in its own right for decades — witness its several Van Broussard CDs — issued its own ten-disk "best-of" series, Pure Swamp Pop Gold. Then there was the Ace label of England, which released three Swamp Pop By The Bayou compilations, as well as its eight-disk Boppin' By The Bayou series. In addition, producers issued a slew of original releases by individual swamp pop artists, including veterans and newcomers, as well as various-artists compilations on a variety of other, lesser-known labels.



The genre's current popularity can also be traced to a surge in local radio stations playing swamp pop. As recently as the 1990s very few local radio stations played swamp pop — a complaint I heard repeatedly from many of my swamp pop interviewees, most memorably Bobby Charles — but today the genre is regularly broadcast throughout south Louisiana and southeast Texas (and beyond, thanks to stations live-streaming on the Internet). Swamp pop-friendly stations include, among many others, KRVS in Lafayette (tagline "Radio Acadie"), KBON in Eunice ("Louisiana Proud"), KVPI of Ville Platte ("Proud supporter of our own Swamp Pop music," declares its website), Gumbo 94.9 (WGUO) of Houma (featuring, for example, "The Swamp Pop & French Music Show with Bobby Richard"), KQKI of Bayou Vista (which I'm told has its own swamp pop jingle), and KMRC of Morgan City (promising "All Swamp Pop!" and asserting on its website, "The very popular Swamp Pop music format has proven itself to be one of the most popular for all ages. It is our music and local.")(5)

Swamp pop's current favor also owes a considerable debt to Lil’ Band o’ Gold, a now-dormant Acadiana “supergroup” whose lineup included Warren Storm, Steve Riley, and C. C. Adcock, among several other acclaimed local musicians. Although some music aficionados denigrated swamp pop as too commercial, even a bit hokey, compared to more folksy Cajun and zydeco music, Adcock and Riley had an aptitude for repackaging swamp pop for a younger and in some ways more discriminating audience. (“People looked down on it,” Adcock once observed, “they thought those guys were corny and campy, which they kinda are” — though to Adcock “corny and campy” are decidedly virtues.)(6) Much younger than the swamp pop veterans around them, Adcock and Riley knew how to take this indigenous, often overlooked south Louisiana/southeast Texas sound and “make it cool again.”


Lil' Band o' Gold, ca. 2000.

Lil’ Band o’ Gold gave Warren Storm a platform for a late-career “comeback” — a term inevitably prompting fans of every artist to retort “They never left!” — beginning in the late 1990s and snowballing in the 2000s. In turn, Storm and his Lil’ Band o’ Gold bandmates helped “pull the genre out of the doldrums,” as one south Louisiana journalist aptly wrote. Not only did Lil’ Band o’ Gold issue three albums (Promised Land, Lil’ Band O’ Gold Plays Fats, and the eponymous Lil’ Band O’ Gold), it also released an excellent film documentary, The Promised Land: A Swamp Pop Journey, that captured a time (2009) and place (or two places, south Louisiana and neighboring southeast Texas) in the band’s life. As Adcock explained, “The basic idea was to make a film so that we could explain to people what Lil’ Band O’ Gold is and what swamp pop is.” (A New York City showing of the film resulted in no doubt the only swamp pop reference ever in the pages of Vanity Fair.)(7)


Poster for
LBOG's documentary (2009).


Newfound popularity — for Storm, the group, and swamp pop music in general — took Lil’ Band o’ Gold to Australia, New Zealand, and the UK, where it played at the wedding of British pop singer Lily Allen. It also backed former Led Zeppelin frontman Robert Plant in the studio and on stage. At New Orleans’ famed Tipitina’s nightclub, Plant listened offstage as Storm jammed with his lifelong musical hero, Fats Domino, who by chance dropped by the club during a soundcheck. “Fats and Warren are just singin’ and playin’,” remembered Adcock, “and Plant comes down and stands in the doorway and just watches. And he’s witnessin’ a moment. He knows it — and you know I think what a total class-act [he was]. Plant just stood and soaked it up, there was no ego, he wasn’t all jumpin’ up to sit in too — he just stood there, quietly enjoying a very special moment.”(8)


Robert Plant and Warren Storm, 2007.
Source: Warren Storm Collection,
Center for Louisiana Studies,
University of Louisiana At Lafayette


All the attention must have perplexed Storm, who had been playing the same musical sounds in the same regional nightclubs for over a half-century. And sometimes it seemed that half-century had skipped over Storm. As Adcock recalled of their time with Plant, “Warren — he has no real idea who Robert is and he just keeps callin’ ‘im ‘Fred’ all day.” In fact, Storm referred to him repeatedly, no doubt in jest, as “Fred Zeppelin.” Adcock continued, “All through the session he’s telling ‘Fred’ that he’s doin’ a good job. So I end up taking him aside and tellin’ him, ‘Warren, this is Robert Plant, you know from Led Zeppelin, the guy’s a rock god’, cos, you know . . . and then I hear Warren saying to him ‘thank you for the session Mr. Robert Plank!’”(9)


Storm eventually left Lil’ Band o’ Gold to focus on performing with his customary group, billed variously with some formulation of “Warren Storm, Willie Tee & Cypress.” Then, in 2019, Lafayette-area Storm devotee Yvette Landry introduced the venerable drummer and vocalist to yet another generation, much as Adcock had done in the 1990s and early 2000s.

In 2019 Landry published a book about her musical hero titled Taking the World, by Storm: A Conversation with Warren “Storm” Schexnider, The Godfather of Swamp Pop. She also helped to issue a companion CD recorded at Dockside Studio in Maurice, Louisiana. (In 2021 Variety magazine noted that a Storm “bio pic” titled In a Good Place Now was in the works, describing the project as “a feature film based on the life of musician Warren Storm.” The film would tell “this intimate story of Landry and Storm” and “feature a soundtrack with a variety of artists interpreting their versions of swamp pop featuring The Yvette Landry Band.”)(10)



After Storm's departure Lil’ Band o’ Gold continued to tour with local veteran drummer Clarence “Jockey” Etienne until he passed away in 2015 at age 81. Whether with Storm or Etienne, the band introduced some important new tracks to the swamp pop catalog. These included “Spoonbread,” “I Don’t Wanna Know,” and a cover of John Fred and the Playboys’ “Shirley.” It even recorded its own south Louisiana version of Electric Light Orchestra’s 1981 hit “Hold On Tight,” complete with Cajun accordion riffs.(11)

Swamp pop pioneer Tommy McLain had been loosely associated with Lil’ Band o’ Gold for years, occasionally showing up at its gigs to belt out his classics “Sweet Dreams” and “Before I Grow Too Old,” among others. In the late 2010s, however, Adcock began to produce what became a new McLain album. (Titled I Ran Down Every Dream, it was issued in August 2022 by Yep Roc Records.) Around age 80 and having just spent several weeks in a Louisiana hospital (with a non-COVID illness), McLain found himself whisked off to London to perform live with Adcock.



The album, meanwhile, came together and in spring 2022 the project — still in production and unreleased — caught the attention of Rolling Stone. “McLain takes another crack at the big time with I Ran Down Every Dream, his first pop album in decades,” observed the magazine. “[T]he title track, a duet and co-write with [Elvis] Costello, has just been released. . . .” McLain recalled to Rolling Stone, “I’ve had a great career, but I was doing a lot of casinos here in Louisiana and I got burned out. . . . I was doing ‘Sweet Dreams’ and ‘Matilda’ every night. I wanted to take swamp-pop a little further.” Of the title track, Rolling Stone noted, “A bit of swamp noir, it showcases McLain’s warm rasp and also features a vocal cameo by Costello. ‘With Tommy, you are going to hear a man singing from his soul, a beautiful man,’ Costello says. ‘He’s one of the great unsung heroes of American vocalizing, and he still sounds as good as he did when he cut “Sweet Dreams” in 1966.’”(12) In advance of the album's release McLain, by then aged 82, appeared with Adcock at the 2022 New Orleans Jazz and Heritage Festival (as did, it's worth noting, swamp pop veterans Johnnie Allan and T.K. Hulin — average age, 81 — and younger swamp pop disciples Ryan Foret and Foret Tradition, and Yvette Landry and her band, the Jukes). 

When I Ran Down Every Dream finally appeared in August 2022 it garnered McLain a detailed feature article in The New York Timescomplete with color photos. “On a June evening at the Colony music club in Woodstock, N.Y.,” began the article by Jim Farber, “an 82-year old man slowly ambled onto the stage and gingerly took a seat at his keyboard. The packed crowd, here for the headliner, was drinking heavily, talking loudly and looking everywhere but the stage. That is, until the man, Tommy McLain, cut the din with a voice so sure, soaring and strong that, suddenly, heads snapped in his direction and conversations ceased.(13)


The Green Book soundtrack, 2018.


McLain was not the only swamp popper making news: the music of Bobby Page and the Riff Raffs — a Lafayette-area group formed over sixty years earlier — appeared not once, not twice, but three times in Green Book, the 2018 Oscar winner for Best Picture. The movie’s soundtrack, issued on Sony’s Milan label, included only one of these tunes, namely “I Love My Baby” — the omitted tracks being “Tired of Hanging Around” and the frenetic “Ba Da,” the latter attributed to Riff Raffs band member Roy “Boogie Boy” Perkins. (Interestingly, about a decade ago I heard a familiar song playing in a national commercial for Yoplait Go-Gurt: it was Perkins’ boisterous “Drop Top.”) These recordings by Roy Perkins, Bobby Page, and the Riff Raffs came from the Ram Records catalog. Though based in Shreveport in northwest Louisiana, Ram had recorded Page (real name Elwood Dugas), Perkins (Ernie Suarez) and the Riff Raffs back in the ‘50s when swamp pop was a new sound. One of the most notable tracks deriving from those sessions was “Hippy-Ti-Yo,” a bilingual rock’n’roll version of the Cajun folk song “Hip et Taiaut,” linked in turned to the Creole tune “Zydeco Sont Pas Salé.(14)


Bobby Page & The Riff Raffs, ca. 1959;
Roy Perkins on bass at left.
Source: Johnnie Allan Collection,
Center for Louisiana Studies Collection,
University of Louisiana at Lafayette


Meanwhile, one of my father’s songs, “The Fantasy Is Over,” appeared in a 2015 episode of Fox’s dark comedy series Last Man on Earth. Disappointingly, the song is barely audible in the background of a barroom scene: only the plinking of the track’s honky-tonk piano can be heard, not Dad’s voice. I commend the show, however, for its honesty in reporting the song’s use and paying the royalties (such as they were), because I doubt Dad himself would have noticed his song playing in the background. However, another of Dad's original compositions and recordings, "Hurricane Watch," appeared more audibly on the HBO series Irma Vep — providing the soundtrack to a silent-movie police raid on a wild French party.


My dad, Rod Bernard (at mic,
with guitar), ca. 1958.
Source: Daily World newspaper


I mentioned Yvette Landry’s book about Warren Storm: Landry was, however, not the only author to issue a book about, or at least mentioning, swamp pop. Other works include Rick Koster's Louisiana Music: A Journey From R&B To Zydeco, Jazz To Country, Blues To Gospel, Cajun Music To Swamp Pop To Carnival Music And Beyond (2002); Tom Aswell’s Louisiana Rocks!: The True Genesis of Rock and Roll (2009); Todd Mouton’s Way Down in Louisiana: Clifton Chenier, Cajun, Zydeco, and Swamp Pop Music (2015); and noted photographer Philip Gould’s Ghosts of Good Times: Louisiana Dance Halls, Past and Present (2016), whose cover featured an image of the Southern Club a few years before its collapse. Four years later came Gene Tomko's Encyclopedia of Louisiana Musicians: Jazz, Blues, Cajun, Creole, Zydeco, Swamp Pop, and Gospel (2020).



Perhaps most notably, however, in terms of impact and sheer space dedicated to swamp pop music was the 2019 reissue of John Broven’s seminal South to Louisiana: The Music of the Cajun Bayous. This revised and expanded second edition appeared 36 years after the original edition — which more than any other source had introduced the term “swamp pop” to the genre’s homeland. (Another British music writer, Bill Millar, coined the term “swamp pop” in the 1970s – or perhaps his editor did. Even Millar wasn’t sure. But it was Broven who popularized the phrase, albeit with help from receptive music personalities, particularly long-time record producer Floyd Soileau and prolific swamp pop artist Johnnie Allan.) Broven also touched on swamp pop in his Record Makers and Breakers: Voices of the Independent Rock ‘n’ Roll Pioneers, issued by the University of Illinois Press in 2010.

Today, toward the end of the first quarter of the twentieth century, we not only have Swamp Pop brand soda drinks created in Lafayette — and for a time had Shrek® Swamp Pops, an ice pop issued by Nestlé (quite possibly a fluke unrelated to the musical genre) — but the advent of “queer swamp pop,” as Glide.com noted of Lafayette-born artist Bruisey Peets (Ben Usie), who represents a younger generation of swamp pop aficionados. “From swamp to shining swamp,” Glide observed, Peets “has steadily evolved with his unique brand of queer swamp pop.”(15) Granted, some of Peets’ music doesn’t sound like traditional piano-triplety, sax-laden swamp pop — check out, for example, “Poached Eggs” — but neither did “Opelousas Sostan” nor “Cajun Rap Song.” There is, however, a clear swamp pop vibe on his track “U Already Know.”)


The Revelers' delightfully retro
album cover for one of their swamp pop EPs.


Among other young musicians to publicly embrace swamp pop in recent years are The Revelers, a Grammy-nominated band from south Louisiana. Established by founding members of the Red Stick Ramblers and the Pine Leaf Boys, the group is known for playing a variety of genres, including, but not limited to, Cajun, zydeco, and swamp pop. In 2014 and 2016 it released The Revelers Play the Swamp Pop Classics Vol. 1 & 2 — an artistic statement firmly declaring the vital role of swamp pop in their own collective musical heritage. (I confess the only swamp pop “classic” I recognize among the eight tracks is “Before I Grow Too Old” — not that it matters.) Then there has been the occasional swamp pop song to come seemingly out of nowhere, issued by artists not usually associated with the peculiar genre. Take, for instance, Black Joe Lewis & The Honeybears’ “Bitch, I Love You" (2009) — well, that’s the title — and Shovels & Rope’s “Coping Mechanism” (2014). These examples by younger, not-necessarily-swamp-pop musicians, demonstrate how the genre remains a relevant sound in the early 21st century — even among artists far removed from swamp pop’s 1950s origin in the rural and small-town honkytonks of Cajun and Creole south Louisiana.



Interestingly, swamp pop lent itself to international current events when the Tokyo-based group Los Royal Flames recorded (with some of their friends) “Teardrops (In The Days Of Quarantine).” A typical swamp pop ballad in the mold of “Mathilda” — featuring the plaintive vocals of Japanese musician and swamp pop fan Count D. — the song revolves around COVID’s hindrance of a budding romance. The Japanese lyrics translate as: 

A bird in the sky, fly across the rivers,
Go to a window of her house and bring my feeling to her.

I look up at the night sky
And I can see the stars shining brightly.
They tell me that I should wipe away my tears
And one day the long nights will end.

Your long hair, your brown eyes, your spilling smile.
Take off our masks and kiss you over a six-feet wall.(16)

Yet another trend worth noting is a tendency for the term “swamp pop” to be increasingly applied to music that is clearly not swamp pop (unless the meaning of swamp pop is changing, as perhaps it is). I first noticed this trend a few years ago when eBay sellers described swamp pop records as “northern soul.” While there are similarities between the two sounds, the term is ironic: not only is swamp pop not “northern,” it could be no more “southern” without falling into the Gulf of Mexico. Then there are the frequent references to artists like Tony Joe White and CCR (both of whom I admire) as “swamp pop” — to split hairs, they seem to me more like “swamp rock” — not to mention various other performers dubbed “swamp pop” even though they have no discernable link to the south Louisiana genre. Not that I complain — it’s merely an interesting development. As is the recent claim by one budding singer who, fusing “southern rock, indie pop-rock, country, and modern pop,” announced she “is calling this new style of music ‘Swamp Pop’” — unaware, it seems, that the term has already been in use for a half-century.(17)

As of 2022 swamp pop appears to be as popular as ever in its homeland and (if in a small way) abroad. The sound clearly has an enduring relevance to its south Louisiana/southeast Texas fan base, much of which consists (though not exclusively) of older, working-class Cajuns. Swamp pop also continues to attract an overseas cult following in places like Britain, Germany, Japan, and Scandinavia, where listeners with quirky musical tastes — and thank goodness for their quirky musical tastes — have embraced this once underappreciated genre confined not too long ago to obscure vinyl records and analog audiotapes, as well as to equally obscure rural and small-town radio stations, jukeboxes, and dancehalls.


The Southern Club,
a few years before its collapse.
Source: Jiro “Jireaux” Hatano


Swamp pop’s present-day appeal can be traced in part to impresarios like musicians Adcock, Riley, and Landry, and to companies like Jin, CSP, and Ace, all of whom have cleverly repackaged swamp pop for old and new audiences. These gatekeepers have elevated swamp pop from a sound once deemed passé and campy to one with newfound currency and an ironic hipness — a hipness stemming from that self-same campiness and from an anachronistic sound firmly rooted (at least in the case of its tell-tale ballads) in the “woe-is-me, whats-the-use-of-living teenage laments of the 1950s and early ‘60s.

Moreover, swamp pop’s advocates have successfully taken advantage of the digital music revolution — typified, for example, by iTunes, Spotify, and Pandora — to reach fans at home and around the globe, the youngest of whom might never have known vinyl disks, audiotapes, or CDs, but know how to access enjoyable music through digital platforms. This time — unlike in 1964, when the British Invasion struck — “progress” and “innovation” have benefitted swamp pop music and its creators.

Boosted by these several positive trends, I see no reason to think the genre cannot thrive into the foreseeable future and beyond, and continue to take its place alongside its two equally indigenous sister genres, Cajun and zydeco music. As one of those swamp pop-heavy radio stations declares, “It is our music and local.”(18)



Nestlés Shrek® Swamp Pops™
ice pops, ca. 2007.


Notes


(1) "Southern Club Dance Hall in Opelousas Collapses," KATC.com, 6 August 2021, www.katc.com/news/st-landry-parish/southern-club-dancehall-in-opelousas-collapses, accessed 17 May 2022; "Acadiana swamp pop pioneer Warren Storm dies at age 84," The Acadiana Advocate, 7 September 2021, www.theadvocate.com/acadiana/news/article_d09c4722-1053-11ec-a31d-c7bc38709d20.html, accessed 17 May 2022.

(2) "Swamp pop musician and broadcaster Rod Bernard dies at 79," The Acadiana Advocate, 14 July 2020, www.theadvocate.com/acadiana/news/article_a5591546-c5da-11ea-93a1-b3090e4d2b50.html, accessed 17 May 2022.

(3) Shane K. Bernard, Swamp Pop: Cajun and Creole Rhythm and Blues (University Press of Mississippi, 1996), 8.

(4) Ibid., 112, 113.

(5) Quoted from KVPI website, www.classichits925.com, accessed 21 May 2022; KRMC website, www.kmrcradio.com/, accessed 21 May 2022.

(6) Christiaan Mader, How Swamp Pop Invaded the U.K. and Stole Nick Lowes Heart, The (Lafayette, La.) Current, 21 May 2019, thecurrentla.com/2019/how-swamp-pop-invaded-the-u-k-and-stole-nick-lowes-heart/, accessed 21 May 2022.

(7) Reese Fuller, “In Search of The Promised Land,” Reese Fuller website, 15 April 2009, www.reesefuller.com/articles/in-search-of-the-promised-land/, accessed 7 March 2022; “Top Three Parties: Virtuous Vixens, a Swamp Thing, Literal Translation,” Vanity Fair, 12 May 2009, www.vanityfair.com/news/2009/05/literal-translation-virtuous-women-a-swamp-thing, accessed 11 May 2022.

(8) “Lil’ Band O’ Gold to tour NZ,” Stuff (New Zealand), 16 September 2010, www.stuff.co.nz/entertainment/blogs/4133447/Lil-Band-O-Gold-to-tour-NZ, accessed 7 March 2022.

(9) Ibid.; C. C. Adcock, n.p., to Shane K. Bernard, New Iberia, La., 10 May 2022, email correspondence in the possession of the author.

(10) Yvette Landry, Lafayette, La., to Shane K. Bernard, New Iberia, La., 14 January 2022, 9 May 2022, email correspondence in the possession of the author.

(11) C. C. Adcock, n.p., to Shane K. Bernard, New Iberia, La., 17 September 2021, 28 September 2021, 12 January 2022, 16 January 2022, email correspondence in the possession of the author.

(12) David Browne, “How Elvis Costello Saved Tommy McLain from Playing Casinos,” 19 April 2022, Rolling Stone, www.rollingstone.com/music/music-features/tommy-mclain-elvis-costello-collab-1338297/, accessed 9 May 2022.


A Johnnie Allan compilation
on the British Ace label.


(13) Jim Farber, “After Four Decades, the Swamp-Pop Singer Tommy McLain Rises Again,” New York Times, 24 August 2022, www.nytimes.com/2022/08/24/arts/music/tommy-mclain-i-ran-down-every-dream.html, accessed 26 August 2022.

(14) Bernard, Swamp Pop, 86-89.

(15) “Song Premiere: Queer Swamp Pop Act Bruisey Peets Finds Culinary Inspiration in Poached Eggs, n.d. [ca. 2021], Glide, glidemagazine.com/263691/song-premiere-queer-swamp-pop-act-bruisey-peets-finds-culinary-inspiration-in-poached-eggs/, accessed 10 May 2022.

(16) Count D. [pseudonym; actual ID omitted by request], Tokyo, Japan, to Shane K. Bernard, New Iberia, La., 12 January 2021, email correspondence in the possession of the author.

(17) Markos Papadatos, "Review: Jesslee Releases her High-Adrenaline Single ‘Ammunition,’" Digital Journal, www.digitaljournal.com/entertainment/review-jesslee-releases-her-high-adrenaline-single-ammunition/article#:~:text=Jesslee%20is%20calling%20this%20new,of%20those%20genres%20could%20b, accessed 10 May 2022.

(18) KRMC website, www.kmrcradio.com/, accessed 21 May 2022.

Friday, December 27, 2019

When Jimi Hendrix Appeared on My Father's Live TV Show in Lafayette, Louisiana, January 1965

As a caveat, please read the addendum of 9 December 2020 at bottom, which documents a polite challenge to the claim that Jimi Hendrix appeared on my father's TV show. I still believe Hendrix appeared on the program and in the image capturing the event, but, in all fairness, the dissent is worth noting. — SKB


I am indebted to Steve Rodham of the Jimi Hendrix fanzine Jimpress for permitting me to reprint my below article from the Summer 2020 issue (Issue 117). I have added additional images and adapted the article's style and formatting to this blog. Back-issue and subscription information for Jimpress can be found here. I am also obliged to noted Hendrix scholar Joel J. Brattin, professor of English at Worcester Polytechnic Institute in Massachusetts, for sharing his research with me and for putting me in contact with Steve at Jimpress. Finally, I thank Brett Judice, Danny Alvarado, and KLFY-TV 10, Lafayette, La., for providing me with a high-resolution scan of the photo that inspired this article.



The Summer 2020 issue of Jimpress,
the Jimi Hendrix fanzine.





HIDDEN IN PLAIN SIGHT:
“A MILLION MILES AWAY . . .
AND RIGHT HERE IN YOUR PICTURE FRAME”* —
A PREVIOUSLY UNNOTICED JIMI HENDRIX PHOTOGRAPH, 1965

*lyric excerpt from Jimi Hendrix, "Voodoo Chile," Electric Ladyland (1968).

by Shane K. Bernard

In early 1965, an as-yet-unknown Jimi Hendrix appeared on my father's weekend teen-age dance program called Saturday Hop. Hendrix, however, did not sing or play guitar on the show. As far as anyone knows, he merely stood there, at attention, dressed as a British soldier of the "Queen's Guard" (to use the unit's formal name). He wore a dress tunic, dark pants, and a tall bearskin hat. Fortunately, a black-and-white still photograph captures the occurrence — but only in late July 2019 did anyone realize Hendrix appeared in that image. Until then, his presence there, at that time, in that TV studio, in that fantastic costume, was entirely unknown. How this photographic revelation came to be is a complicated story — one that takes some time for telling and for Hendrix to take center stage.


The Photograph. Little Richard and Jimi Hendrix on the set of my father's live TV dance program, 1965. Hendrix is the faux British guard at far left. (Courtesy Brett Judice, Danny Alvarado, and KLFY-TV 10, Lafayette, La.)

In orange lingerie?

The story began, for me at least, in mid-March 2017 with an unexpected phone call from best-selling crime-fiction novelist James Lee Burke. His imaginary Cajun detective, Dave Robicheaux — played on the big-screen by Alec Baldwin and Tommy Lee Jones — routinely solves crimes in and around the real-life town I call home, New Iberia, Louisiana.


James Lee Burke's first novel,
The Neon Rain (1987).

As a fellow writer (I pen non-fiction) I claim only to be an acquaintance of Burke. I've never met him in person, but we've corresponded or spoken by phone a few times over the years. Oddly, we've never discussed writing and on that occasion two years ago we spoke about music. It was then that Burke related this story: in the mid-1960s, long before he published his first novel The Neon Rain (1987), Burke worked in Lafayette as a reporter for the Daily Advertiser newspaper. At that time, my father, "swamp pop" musician Rod Bernard — who scored a national hit in 1959 with the ballad "This Should Go On Forever" — held day jobs as both a deejay and program director at KVOL 1330 AM of Lafayette. 


Rod Bernard performing on the Saturday Hop
set, poster advertisement, ca. 1965.
(Author's collection)

Every Saturday, however, Dad hosted an American Bandstand-style live-TV dance program variously called Saturday Hop, The Rod Bernard Show, and later The Shondells (after Dad's band, not to be confused with Tommy James' better-known group of the same name). Burke explained that Dad once managed to snag a performance by Little Richard, who had come to Lafayette for a live concert elsewhere in town. When Dad introduced Little Richard to the teen-aged dancers and to the viewers at home, the flamboyant rock 'n' roll icon, surrounded by an adoring, flag-waving entourage, promptly marched onto the low-budget set dressed in women's clothing. As I recorded after my conversation with Burke: "Little Richard came out dressed in drag, wearing orange lingerie and earrings, and behind him was his 'posse,' dressed in bellhop uniforms and waving an American flag in one hand and a Little Richard flag in the other."(1)


Dad and fellow swamp pop vocalists Warren Storm (center)
and Skip Stewart (right) on the Saturday Hop set, ca. 1965.
(Author's collection)

Now this was the mid-1960s in south-central Louisiana: the deepest of the Deep South. A place where Brown v. Board of Education would not be heeded until around 1969 — about fifteen years after the U.S. Supreme Court issued that decision ostensibly ending segregation throughout America. Certainly, thought Burke as he watched the show unfold on TV, this would not go down well with Lafayette's many white, generally conservative inhabitants.


Little Richard on Dad's show, 1965.
(Courtesy Brett Judice, Danny Alvarado,
and KLFY-TV 10, Lafayette, La.)

On the Monday after the show Burke called my father and asked if KLFY had received any complaints. "No," Dad replied, "there had been no complaints" — meaning, he added, Lafayette viewers were either unconcerned about the spectacle "or no one watches my show."

The wonder of social media

In July 2019, more than two years after Burke told me this story, a life-long friend, Alan Benit, sent me a screen shot of a photo that, to my astonishment, captured that very appearance — Little Richard lip-syncing on Dad's show. Alan had spotted the black-and-white image in a recent Facebook posting by Cecil Doyle of KRVS 88.7 FM, a public radio station at the University of Louisiana at Lafayette. Doyle had originally posted the image on Facebook in 2010. He, in turn, had obtained it at least nine years earlier from music scholar and Lafayette native Ryan Brasseaux (now on faculty at Yale University). Brasseaux cannot offhand recall his source, but a print of the image hangs in KLFY's lobby — the same station that broadcasted my father's show in the 1960s. And that print may very well be the ultimate source of the digital image circulating on the Internet.(2)


Local swamp pop/soul band Lil' Bob & the Lollipops,
 on the set of Saturday Hop, ca. 1965.
(Courtesy the Johnnie Allan Collection,
 Acadiana Manuscripts Collection,
University of Louisiana at Lafayette)

Regardless of provenance, no one seemed to realize that an entertainer even more legendary than Little Richard appeared in the image. It certainly did not come to mind on my first viewing: I thought only of Burke's story, with its references to bellhops and orange lingerie. Clearly, I reasoned, Little Richard and his entourage had either changed costumes during the program — quite an effort for a regional show in a small to medium market — or Burke had misremembered, and there had been no bellhops or orange lingerie. But one cannot fault Burke: already in his 80s when we spoke, the novelist was, after all, recalling an obscure event from over a half-century earlier. Besides, Burke's memory contained more than a grain of truth: Little Richard had, as usual, dressed extravagantly for the show (albeit in dark slacks and a shiny lamé jacket), and his entourage had, in fact, carried flags and worn uniforms. (Moreover, early in his career, Little Richard had indeed performed in drag.)(3)

I soon posted the Little Richard image on my own Facebook page, dedicated to south Louisiana history. I also posted photographs from the period showing my father and other musicians on the same dance program set. And clearly it was the same set: the theatrical "flats" (oblong wooden frames covered in canvas) sporting musical motifs — a trumpet here, a guitar and a musical note there — were definite giveaways. A careful study of those images, including the one featuring Little Richard, reveals that some of the flats had been autographed by Dad's musical guests. (One can only wonder what happened to all those autographs.)


Dad performing on the set of Saturday Hop, ca. 1965.
(Author's collection)

Hendrix – on Dad's show?

The Little Richard image proved extremely popular on my Facebook page and attracted the attention of Scott Longon. As is often the case on social media, I'd never met Scott and, in fact, I didn't know anything about him. Regardless, Scott saw the Little Richard image and in response posted this intriguing question: "Shane, could the picture be from January 1965 when Jimi Hendrix was playing in Little Richard's back[ing] band?" Scott followed up with the comment, "Hard to tell if Hendrix is in the picture with those hats" — referring to the tall bearskin hats of the Queen's Guard. Scott was skeptical, posting again a short time later, "Well, further research indicates the guys in the uniforms were extras and not with the band."(4)

But I was not so sure: I scanned the faces of those ersatz British guardsmen standing stiffly at attention around Little Richard. And it struck me: Jeez, that guardsman on the far left sure as hell looks like Jimi Hendrix!


Detail of Hendrix in British guard uniform,
Dad's show, 1965. (Courtesy Brett Judice,
Danny Alvarado, and KLFY-TV 10, Lafayette, La.)

It was Jimi Hendrix — at that time spelling his name Jimmy Hendrix and performing under the pseudonym Maurice James. And despite initial doubts, it was Scott who had found crucial evidence proving, or almost proving, it was Hendrix. As unlikely as it seems, Hendrix's official Facebook page had once posted, and still had in its timeline, front and back scans of a postcard Hendrix had mailed to his father from Lafayette. Postmarked January 25, 1965, and advertising the Lafayette Holiday Inn (only six months earlier the Civil Rights Act had guaranteed black Americans equal access to public hotels), the postcard read in Hendrix's own hand, "I'm playing with Little Richard. . . . We're in Louisiana now."(5)



Postcard mailed by Hendrix from Lafayette, La.,
on January 25, 1965.
(Source: Jimi Hendrix Facebook page)

That postmark date, January 25, 1965, happened to be the same day Little Richard played a concert in Lafayette. This show fell three days after "Little Richard and his Royal Show" had performed at the Bamboo Club in not-too-distant Lake Charles, Louisiana — and only two days after Little Richard could have appeared (with Hendrix in tow as a British guardsman) on Dad's live Saturday TV show broadcasted from Lafayette.


Advertisement, Lake Charles American Press,
January 22, 1965.

Incidentally, no ads for Little Richard's Lafayette show of the 25th appeared in newspapers, perhaps because it was, as a German fan site records, a strictly "Private Function." Someone who attended the show, however, recounts it took place at a recreation hall run by Immaculate Heart of Mary, a Catholic church serving primarily African American congregants. The church property sat then, as it does today, on the corner of Surrey and 12th streets in Lafayette.(6) (See below Addendum of 19 October 2020.)


Immaculate Heart of Mary, corner Surrey and 12th, Lafayette, La.
(Source: Google Maps)

To further remove doubt about the image actually showing Hendrix, one need only consult Joel J. Brattin's article in the June 2011 issue of UniVibes. In that issue Brattin — a professor of English at Worcester Polytechnic Institute and a noted Hendrix scholar — published a fuzzy screen shot of Hendrix in a British palace guardsman uniform. As Brattin wrote, "Three of Little Richard's band members (including a 22-year-old Jimmy Hendrix), attired in (red?) uniforms and wearing tall bearskin hats intended to remind viewers of British guards, stand stiffly at attention in the background, never moving at any point."


Hendrix in British uniform
on American Bandstand,
March 6, 1965.
(Source: UniVibes magazine)

Captured nearly six weeks after Hendrix would have been photographed on my father's show, the image Brattin described shows Hendrix with Little Richard on Dick Clark's American Bandstand. Like that image, the newly identified Saturday Hop image of January 23, 1965 (the inferred date Hendrix and Little Richard appeared on Dad's show), will help to flesh out a murky period in Hendrix's life — a period just before his swift rise to true rock 'n' roll royalty. On a more personal level, however, I'm now able, every so often, to glance over at my teen-aged son — himself a budding rock and blues guitarist — and remind him anew each time of the stranger-than-fiction epiphany: "Dude, Jimi Hendrix was on your Paw-Paw's show!"(7)

Addendum of 19 October 2020

Bam Arceneaux kindly sent me this vintage poster image advertising a gig for Little Richard and "The Royal Guards" at New Iberia's long-defunct Oriental Club. The performance was booked for Saturday, January 23 — and, as mentioned, the 23rd did indeed fall on a Saturday that year. So it seems Little Richard played more than one show in the Lafayette area during his early 1965 visit to the area, and would have performed, with Jimi Hendrix on guitar, at the Oriental Club the same day he lip-synced on my father's live TV program in nearby Lafayette.

Poster, Oriental Club, New Iberia, La.
(Courtesy Bam Arceneaux)


Addendum of 9 December 2020

In pursuit of historical objectivity I point out that Caesar Glebbeek, editor of the Jimi Hendrix magazine UniVibes, does not believe the photo of Little Richard at KLFY-TV 10 in January 1965 shows Jimi Hendrix. In emails to me of December 2020, Glebbeek observed, "Just to let you know that in the TV show image, we do NOT see Jimi Hendrix." He added, "Jimi Hendrix was with Little Richard in Lafayette, of course[,] in late January 1965 but as a guitarist [not also as a British guardsman]. . . . [Regarding] the photo at your dad[']s TV show, [it is] NOT Jimi as guard. . . . Jimi was paid by LR [Little Richard] 50 dollars per show, and he would not be going to stand as guard as he was not being paid to do that. It would also be out of character for Jimi to go along with a silly thing like guard[-]standing..."(8)

Rather, Glebbeek asserts that the British guardsman who appears to me to be Hendrix is actually a different person; and that this different person appears in another circa 1965 photo of "Little Richard and His Royal Show" (aka "His Royal Company" and "The Royal Guards"). Here is a comparison of the two images (at left, a detail from the photo taken on the set of my father's show; at right, a detail from the other photo):


The same person or not?

In other words, Glebbeek affirms that Hendrix was in Lafayette playing guitar with Little Richard that weekend in January 1965, but does not believe Hendrix appears in the photo of Little Richard on my father's show taken that same weekend — Hendrix being possibly out-of-frame, back at the hotel, or somewhere else.

I politely disagree, if only because the British guardsman in question looks (in my opinion) not quite like the other, albeit similar guardsman, but he does look (again, in my opinion) exactly like Jimi Hendrix. In fact, I had examined the different circa 1965 photo of "Little Richard and His Royal Show" about a year ago when researching my blog article, and while I noticed a similarity between the guardsman in question and the person I believe to be Hendrix, I did not think it noteworthy because to me they were clearly two different people.

Niko Bauer of EarlyHendrix.com concurs, noting on his website, “[A]ccording to the author [Bernard] the photo features a cameo by Jimi as one of Little Richard's Royal Guards. I agree with him, the person in the picture looks exactly like Jimi Hendrix: the eyebrows, the eyes, the nose, the cheeks, the lips, the chin - even though the picture is a bit fuzzy they all match. He either is Jimi Hendrix or an exact lookalike. Jimi would also later make another cameo appearance as a Royal Guard in an episode of ‘American Bandstand’ broadcast on the 6th of March 1965.”(9)

Incidentally, for what it is worth I ran the images in question through the "Compare-a-Face" app on FamilySearch.org (which is decidedly not what the app is designed for, though as others have pointed out it can be gamed for such a purpose). When I compared the above two British guardsmen images to each other, the match rate was an impressive 99 percent! Could it be, however, that the identical tunic, chin strap, and busby in each image contributed to such a high ranking? One would think not, if the app only looks at faces themselves — but is that even how the app works? I don't know. But I do know that when this third image, which is definitely of Hendrix, is compared to the image of the person on my father's show, the match score is 93 percent. Not too bad.

The only conclusion I can glean from this experiment: that the person in the Saturday Hop photo may or may not be Jimi Hendrix — and I already knew that!

I do, however, concur with Glebbeek's suggestion that "As for the 'private fuction' in Lafayette, that is wrong info also . . . [A] Mix up with LR's [Little Richard's] days as preacher when he left RandR [rock'n'roll] music." I think this is a real possibility, because it strikes me as odd that a Catholic Church would have sponsored a Little Richard rock'n'roll concert. It would have made more sense for the church to have sponsored a later Richard visit, once he had become a Christian preacher. If so, then the source who remembered attending the concert at the Catholic Church slightly misremembered the event as a rock'n'roll concert instead of a religious event. 

Regardless of all this, we know for certain that Little Richard appeared on my father's TV show on January 23, 1965, and we now know he appeared at the Oriental Club in New Iberia that very same day, undoubtedly with Jimi Hendrix on guitar — events explaining Little Richard's visit to the Lafayette area that weekend over a half-century ago.


Notes


(1) Shane K. Bernard, New Iberia, La., to Shannon E. K. Bernard, New Orleans, La., 5 March 2017, email correspondence.

(2) Cecil Doyle, Facebook posting, 1 August 2019, www.facebook.com, accessed 4 August 2019; Brett Judice, Assistant Chief Engineer, KLFY-TV 10, Facebook posting, ca. July 2019, www.facebook.com, screenshot [image and text] sent to Shane K. Bernard by Alan Benit, 25 July 2019; Ryan Brasseaux, to Shane K. Bernard, New Iberia, La., 12 August 2019, email correspondence.

(3) See for instance Richard Harrington, "'A Wopbopaloobop,'" Washington Post, 12 November 1984, www.washingtonpost.com, accessed 14 August 2019. As Harrington noted, "Little Richard had started his career performing in drag at southern roadhouses. . . ."

(4) Scott Longon, Facebook posting, 29 August 2019, www.facebook.com, accessed 4 August 2019.

(5) Jimi Hendrix Facebook page posting, 25 January 2013, www.facebook.com, accessed 6 August 2019.

(6) Tour information for various musicians including Little Richard, 1965, on the website "Celebrating the Life and Times of Chuck Berry — Mr. Rock 'n' Roll," http://www.mbhomepage-design.de/tour1965.htm, accessed 17 August 2019. This site lists Little Richard as performing at a "Private Function" in Lafayette, Louisiana, on 25 January 1965. Advertisement for "Little Richard and His Royal Show," Lake Charles (Louisiana) American Press, 22 January 1965, p. 1; Francis Pavy, to Shane K. Bernard, New Iberia, La., 31 July 2019, Facebook private message. A noted Lafayette-based visual artist, Pavy is acquainted with a source who attended Little Richard's concert of 25 January 1965 at the church hall.

(7) The local newspaper's TV listings confirm that my father's live dance program, called Saturday Hop, did indeed air on Saturday, 23 January 1965, on KLFY from 12 to 1 p.m. Television listings, Daily Advertiser (Lafayette, La.), 22 January 1965, p. 12.

(8) Caesar Glebbeek, Popiglio, Toscana, Italy, to Shane K. Bernard, New Iberia, La., 7 December 2020, e-mail correspondence.

(9) EarlyHendrix.com, 14 August 2024, http://www.earlyhendrix.com/live-dates#littlerichard23jan1965, accessed 15 August 2024.